As a journalist, author and minister, the topic of bullying means a LOT to me and to others.
Cartoon Network continues its vital conversation with kids and families about speaking up against bullying with a special presentation of THE BULLY EFFECT on Sunday, April 28 at 5:30 and 8 p.m. (ET/PT). Produced in partnership with Cartoon Network as part of its award-winning Stop Bullying: Speak Up initiative and presented commercial-free, THE BULLY EFFECT is a half-hour CNN original documentary abridged for family audiences and features additional original content, including a special introduction by Cartoon Network President/COO Stuart Snyder as well as a candid conversation with CNN anchor Anderson Cooper
THE BULLY EFFECT chronicles the journey of 14-year-old Alex Libby, whose emotional life is both restored and wonderfully activated because someone spoke up in his defense against bullying.
In 2011, filmmaker Lee Hirsch embedded himself in schools across America and captured footage so raw and eye-opening, it sounded alarm bells and helped create a tipping point about how critical the issue of bullying has become. Hirsch documented a then 12-year-old Alex, who was confronted with slurs, threats and beatings on the school bus nearly every day.
Following supportive intervention from an adult on his behalf, today he has become an anti-bullying rock star with appearances on national television and a visit to the White House.
During and immediately following the Sunday telecasts, bullying prevention expert Rosalind Wiseman will provide further explanation of key bullying issues for kids and families, answering viewer questions via an online chat at www.StopBullyingSpeakUp.com.
Following the live chat, THE BULLY EFFECT documentary will be posted in its entirety on the website starting Monday, April 29 at 10 a.m. for free, ongoing viewing by students, parents, educators and community leaders.