I’ve been to Chuck E. Cheese at least once in my childhood and chances are so have you.
Even on TV, I would see the commercials featuring the iconic Chuck E. Cheese mouse mascot singing with kids the slogan “where a kid can be a kid.”
But something awesome happened over the summer of 2012!
They made that mouse several times skinnier, more of a size of a real mouse and gave him a rock-star appeal and cool personality! His shirt with the letter “C” on it still remains but now he’s wearing jeans and a pair of red and white sneakers.
While I’m in no time soon going near a Chuck E. Cheese restaurant, I must admit, this mouse makes it cool to go to a “kid” type of restaurant.
Once the commercials made their debut on TV and online, it became very hard not to like this newer and more hip mouse, from the guitar riffs to the singing. Even the animation and movement of the mouse is appealing from a cartoonists and animators eye.
I can see a mile away why they made this change though. It’s obvious that the marketing and advertisement team recognize that they had to compete with what exists out there for kids to get into.
After all, between the internet, 24/7 cartoon and kid entertainment coverage and more, they had to make the mouse cool, welcoming, hip and just plain awesome to be around!
Even more, this new and radical mouse had to prove that the experience would be safe and appropriate and relief of issues for parents and adults.
Check out the commercials below and check out the videos that are geared more towards the parents.
You’ll find the first commercial geared more towards kids and family fun, while the final two have a nuance of seriousness that really makes you feel like its worth the trip to Chuck E. Cheese. Those last two videos you can find on the Chuck E. Cheese website.